Facebook, Twitter, and LinkedIn, three of the top social media networks, are all the rage these days. Unless you’ve lived under a rock for the past year or so chances are you heard of these sites and maybe even signed up for an account.
If your company web site is not listed on the first page of results returned by Google or other search engines your chances of getting found are pretty slim. In a study conducted by Jupiter Research findings showed that web surfers just don’t click to the next page of the returned search results. Rather, they abandon the search and rephrase the search terms or switch to another search engine.