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QUEMAC Partnership Launches with Successful Open House

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Posted by PixelDiva on Feb 03 2008

This post has been updated.

QUEMAC (pronounced cue-mack) is a collaboration of independent creative consultants who have formed a non-traditional “agency” to better serve the evolving communications needs of today’s businesses. QUEMAC is short for Quintessential Marketing and Communications. The name was derived from a play on words, because the group brings together what they have defined as the five (hence quint) essential creative talents required to effectively reach and motivate today’s consumers. Those skills are:

• • Graphic Design (incl. website design)
• • Copywriting
• • Web Technology (incl. programming & search engine optimization)
• • Printing
• • Video Production/Photography

The QUEMAC partners are experts in these areas, but their business model sets them apart from a traditional ad agency. Each QUEMAC contributor maintains his or her own individual business or consulting firm, and s/he is only brought into a QUEMAC project as needed. This approach is cost-effective for clients, because they are only paying for the services they need as they need them.

In addition to all creative services, the QUEMAC professionals are experienced at crafting marketing plans based on in-depth research of a client, his/her competitors, and the market that he or she wants to penetrate. They can develop the plan, create the materials needed, and deliver and/or implement all facets of the campaign.

QUEMAC is truly a one-stop source for marketing communications planning and implementation.

DiBenedetto said, “We were very pleased to have so many of our colleagues and potential new clients join us for our open house. QUEMAC is a unique project, and we are eager to find out exactly what our clients need from us so we can meet those needs in creative, efficient new ways.”

For more information call 860.521.6567

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